I’ve always enjoyed making things by hand

Meet Imogen Bailey. She is the founder of the Secret Garden Supper Club.
An extraordinary fine-dining experience set in a secret location on the French Riviera. This gastronomical event is a truly unique opportunity to smell and taste the edible flowers and wild herbs of the French Riviera and for guests to discover the savoir-faire and stories of artisans from the region.

Schermafbeelding 2017-10-21 om 13.33.21What do you love to do the most when working on your Secret Garden Supper Club?

I’ve always enjoyed making things by hand, collecting vintage treasures and seeking out unusual places to visit when I travel. I always knew that I wanted to integrate these things into my approach to event design and they have come to define the style of my work today. The design philosophy behind the creation of the Secret garden Supper Club concept is based on crafting sensory experiences which bring people together by tickling the taste-buds as well as the imagination.

How does your work get you closer to what you want for yourself?

I really enjoy styling the events I work on and developing concepts for events whether it’s for Secret Garden Supper Club or for private events and clients.

What creates a sense of forward momentum?

Being coached by Wim Kiezenberg over the last few months has been immensely beneficial in terms of pushing the development of Secret Garden Supper Club forward, having some support and to get an outside perspective on the strategic approach to my business.

How does Secret Garden Dinner Club enhance the social connection for you and
your guests?

When designing each Secret Garden Supper Club my goal is to treat guests to a sensory experience. It’s essentially about the pleasure of enjoying an unforgettable meal of incredible seasonal ingredients set in beautiful surroundings which is shared by new friends seated around the same table.

Schermafbeelding 2017-10-18 om 08.55.54When you started up, what did you envision?

When I moved to the French Riviera a year ago I felt inspired by the natural landscape and botanical diversity of my new home. I live in a village away from the hustle and bustle of the city and discovered lots of fresh produce grown by farmers just up the road. Secret Garden Supper Club was born from a desire to shake up the fine dining scene in the French Riviera by creating events which celebrate the incredible terroir of the region – where seasonal produce comes from, its exceptional flavours and forgotten local recipes. I’ve been lucky enough to find a team of talented artisans who shared my vision and who have helped make the Secret Garden Supper Club come to life!

Is there anything else you’d like to share with us?

Starting your own business doesn’t mean you have to be alone. Surround yourself with people who inspire you and who support you. I’ve managed to do that since I first moved to the French Riviera and I’ve met some great people to share ideas with and collaborate with on projects.

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22383977_479934449044189_7951479722992960256_oThis interview is part of #DBATalks to inspire you to do what you love to do and open possibilities from there. Join DBAStudio to find out how you can design a business model that creates abundance.

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